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50 years ago, before today’s bearded beanie-wearing hipster winemakers were even a glimmer in their boomer mom’s eyes, my father chose a different path in California viticulture. His road was not defined by his outfit1, or schooling, but by his innate curiosity, entrepreneurial spirit, and love of farming. He had a simple vision. To grow world-class port-styled wines in his Amador County vineyard. This was not something he stumbled upon by accident, but an intentional effort of purpose. Some would call him crazy, others foolish, but he rarely cared what other’s thought, and instead chose his own path. Continue »
The wine business is not easy! It’s a capital-intensive business that is subject to the whims of Mother Nature. Its products (wines) have a long lead time requiring vintners to carry a lot of inventory. In some cases, you have produced 2-3 vintages of a new wine before you’ve even sold a single bottle and have any sense of whether the customer likes it. And there are plenty of charlatans circling the industry whose best skill is their inability to pay their bills. Continue »